Category: Strategy

Easy Access to Finding Events: Google’s Event Search
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May 25, 2017June 20, 2018

Easy Access to Finding Events: Google’s Event Search

Events are getting more accessible on Google! Earlier this month, Google rolled out their latest feature, event search, which makes it easier to find events around you. In the Google search app, event search takes over when Google detects that you are looking for an event. For example, if you search ‘events near me’, or...

5 Excellent Email Marketing Tips to Engage Your Audience!
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March 30, 2017June 20, 2018

5 Excellent Email Marketing Tips to Engage Your Audience!

Engage your email list with these 5 tips! Be sure your email is legible on mobile devices! 51% of views are on mobile, send a test email or use a mobile preview to ensure visibility. Make it easy for viewers to understand what they are supposed to do in less than 5 seconds. People make a decision...

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October 15, 2015December 14, 2017

5 Facts You Must Know About Event Attendees

In order to create a truly successful event, conference or meetup you must understand your event attendees. When a company builds a product, the first thing they think about is the potential customer. An auto manufacturer spends millions on focus groups before they ever design a car, and a paper towel brand will interview consumers...