Event planners, it is time to hop on board the mobile technology train, because this industry trend is officially leaving the station at high speed.
A recent survey taken by e-mail blast experts Constant Contact has revealed that a vast majority of small business owners plan to use mobile apps to market their events in the new year. 81% of those surveyed responded with the expectation to utilize this new technology for event marketing and organization in 2013.
Constant Contact polled almost 300 event planners and business owners about their use of technology surrounding their events. Interestingly, of the 81% who expressed strong interest in utilizing mobile apps for events in 2013, 90% also responded that they first need to learn how to use these apps and what exactly they can do for their businesses.
Mobile event apps can simplify online registration, payment processing, reminder notifications, event schedules, online check-in, and social media interaction. Users can easily upload photos and post comments that are then automatically added to a business’ Facebook page or Twitter feed.
These features are time-saving and efficient, but judging from the results of the Constant Contact survey, users have some serious exploration and training to undergo before they are used to the maximum benefit.
We think event apps are going to take the industry by storm over the next few months and we’re excited to be a part of it as Paragon explores how mobile event marketing and coordination can create success for our clients!
For more statistics from the Constant Contact survey, click here.